Competitors consistently appear ahead of you when customers search.
Marketing for HVAC & Pest Control Companies
Get found. Build trust. Generate more qualified local enquiries.
You already know how to solve your customers’ problems. We help make sure the right people can find you, trust you quickly and take the next step when they need your service.
No obligation. We will review your current digital presence and show you where the strongest opportunities may be.
High-intent search“furnace repair near me”
TPETERS HOME SERVICES
Find → Trust → Enquire
One coordinated system built around how local customers actually choose.
Trust signalReviews + proof
ConversionCall • Form • Quote
Built for the realities of local home-service businesses.
Google visibilityReviewsSocial proofPaid searchContentConversion
The real problem
Being good at the work does not automatically make you easy to find.
Referrals and reputation matter enormously. But they can also hide weaknesses in the digital side of a business. You do not necessarily need more marketing activity. You need the right activities working together.
Your reviews and online profiles do not fully reflect the quality of your work.
Your website gets visits, but the path to calling or requesting a quote is weak.
You are spending on ads without a clear view of what is actually producing enquiries.
Your marketing becomes active during slow periods and disappears when business gets busy.
The TPeters framework
A simpler way to think about home-service marketing.
We organise the work around three outcomes that matter to local service businesses.
01
⌕
Get Found
Your business needs to show up where local customers are already looking. Visibility is not about appearing everywhere. It is about being present in the places that matter when someone needs your service.
02
★
Build Trust
Being discovered is only the beginning. Reviews, content, your website, your visual presence and proof of expertise help answer one important question: “Can I trust this company with my home?”
03
↗
Generate Enquiries
Traffic alone does not grow a business. We connect your marketing to clear actions such as phone calls, quote requests and forms, then use available data to improve what happens next.
Current specialist focus
Built around how HVAC and pest control customers actually buy.
HVAC
Capture seasonal and urgent demand.
We can build campaigns around furnace repair, replacement, AC service, heat pumps, emergency service, maintenance plans, indoor air quality and pre-season inspections.
PEST CONTROL
Win trust when the problem feels urgent.
We can support campaigns around rodents, bed bugs, ants, cockroaches, wasps, inspections, commercial pest management and recurring prevention services.
Three ways to work with us
Choose the level of support your business actually needs.
Our packages are designed around where your business is today and what you are trying to build next.
FOUNDATION
Home Services Visibility
For businesses that need to stay visible, look credible and show up consistently online.
CAD750/month
Month-to-month
- Google Business Profile management
- Review-generation strategy and support
- Up to two priority social platforms
- 12 primary posts per month
- Caption writing, scheduling and publishing
- Basic website and CTA review
- Monthly performance snapshot
No SEO, paid advertising or advanced technical marketing is included.
Talk to Us About VisibilityFLAGSHIP OFFER
LEAD GENERATION
Home Services Lead Engine
For businesses ready to build a more deliberate system for generating qualified enquiries.
CAD1,500/month
First 90 days • then CAD 1,350/month
- Everything in Visibility
- One primary paid acquisition platform
- Google Ads setup, copy and management
- Conversion and lead tracking
- One priority landing page or optimisation
- Seasonal and service-specific campaigns
- Lead-quality review and optimisation
Advertising spend is separate and paid directly by the client.
Start With a Free Growth AuditSTRATEGIC PARTNER
Home Services Growth Partner
For established businesses that need broader marketing coordination without building a full internal marketing department.
CAD2,400/month
Broader ongoing growth support
- Everything in Lead Engine
- Quarterly marketing planning
- Greater multi-service campaign capacity
- Website conversion optimisation
- Email and reactivation campaigns
- Selected local search/content optimisation
- Deeper reporting and strategy reviews
Major website, technical SEO and production projects are scoped separately.
Discuss Growth Partner The 90-Day Lead Sprint
We do not expect a lead-generation system to become intelligent overnight.
Every Lead Engine engagement begins with a structured 90 days so we can build the foundations, launch deliberately and optimise using actual performance data.
Book the free audit first →1
MONTH 1
Build the foundation.
We audit your current marketing, competitors, Google presence, reviews, website conversion, service priorities, tracking and campaign readiness.
2
MONTH 2
Launch and learn.
We activate the campaign and begin learning what customers search for, which messages perform, which services create enquiries and where prospects drop off.
3
MONTH 3
Optimise what is working.
We refine targeting, reduce wasted spend, strengthen conversion points and identify where the next investment should go.
Why TPeters
We are not interested in keeping your marketing busy for the sake of being busy.
There are plenty of ways to fill a content calendar and spend an advertising budget. Neither automatically produces a stronger business.
Strategy before activity.
We want to understand the goal before choosing the tactic.
Marketing that works together.
Your Google presence, reviews, content, website and advertising should reinforce one another.
Reporting that means something.
We care about reach and engagement when they matter, but home-service businesses also need to understand enquiries and performance.
Practical partnership.
We build around the size, resources, capacity and ambitions of the business rather than forcing every client into the same template.
Free Home Services Growth Audit
Before we recommend a package, let us look at what you already have.
We will review the parts of your digital presence that matter most and identify where you may be losing visibility, trust or enquiries.
01Google presenceCan local customers find you easily?
02Reviews & reputationDo your trust signals match the quality of your work?
03Website & conversionIs the next step obvious once someone lands?
04Advertising opportunityWhich high-intent services may be worth testing?
05Customer journeyWhere is unnecessary friction costing you?
If TPeters can help, we will explain what we recommend. If your business does not need one of our packages yet, we would rather tell you that than sell you work you do not need.
FREE • NO OBLIGATION
Request your growth audit
Tell us a little about your business. We will follow up to arrange the review.
Clear fees. Clear boundaries.
Your TPeters fee covers the marketing work described in your package.
Some costs belong directly to your business and remain separate, including advertising spend, call-tracking or CRM software, email/SMS platforms, major website development and professional production.
PLANNING RANGES
Pest control mediaCAD 750–1,500/mo
HVAC mediaCAD 1,000–2,000+/mo
These are starting planning ranges, not universal minimums or guarantees. We recommend budgets based on the actual service, season and market opportunity.
Frequently asked questions
A few things you may want to know before we talk.
Still have a question? Email info@tpetersmarketinginc.com.
Do I need to sign a long-term contract?+
Home Services Visibility is designed as a month-to-month service. The Lead Engine begins with a mandatory 90-Day Lead Sprint because setup, launch and optimisation need enough time to produce useful data. Growth Partner also begins with an implementation period before moving into the ongoing relationship.
Is the advertising budget included in the monthly fee?+
No. Your advertising budget is separate and is normally paid directly from your business to the advertising platform. This keeps your media spend transparent and separate from TPeters’ management fee.
Do you guarantee a specific number of leads?+
No responsible agency can guarantee a fixed number of leads or sales in every market. Performance also depends on competition, pricing, seasonality, capacity, response speed and sales follow-up. Our responsibility is to make informed decisions, track what happens and improve the parts of the system we manage.
Do you work only with businesses in Winnipeg?+
No. TPeters is based in Winnipeg and understands the Manitoba market, but we can work with HVAC and pest-control businesses elsewhere in Canada and in other suitable markets.
Do I need a new website?+
Not necessarily. We first review what you already have. Sometimes stronger messaging, clearer calls to action, better forms or a campaign landing page are enough. If a larger website project is genuinely needed, we will explain why and scope it separately.
Can I start with Visibility and upgrade later?+
Absolutely. For some businesses, improving presence and reputation first is the most sensible starting point. When there is enough capacity and readiness to invest in lead generation, we can move into the Lead Engine.
YOUR NEXT CUSTOMER MAY ALREADY BE SEARCHING.
Let us see whether your business is easy enough to find, credible enough to trust and simple enough to contact.
Start with a free Home Services Growth Audit. We will review the strongest opportunities we see and discuss what makes sense for your business.
Book My Free Growth Audit info@tpetersmarketinginc.com